From a Bare-Bone Page
to $54,000+ in 8 Weeks
How we built a complete funnel architecture from scratch for established artist Viviana Puello and deployed a complete funnel system that generated $51,910 in upfront revenue in 8 weeks, with $48,000 in net profit after ad spend.
Romy is a total game changer. He transformed my business by building stunning, high performance funnels that convert like crazy. He’s professional, easy to talk to, and stays focused on the end goal: results. If you need a funnel expert who truly cares about your growth, Romy Singh is the one..
— Viviana Puello (Entrepreneur, Artist, Author)
Who Is Viviana Puello?
Viviana Puello is an established, internationally recognized artist with a real story, a real audience, and a genuine gift for guiding other artists through the messy, uncertain process of building a creative career.
She had seen what artists struggle with: the isolation, the lack of direction, the gap between raw talent and commercial traction. And she had the experience, the credibility, and the passion to help them.
What she didn't have was a funnel.
A Bare-Bone Page.
And a Lot of Untapped Potential.
When Viviana came to us, she had one thing: a stripped down lead magnet page built to test interest. No sales page. No offer sequence. No checkout. No upsells. No email nurture. No community onboarding. Nothing beyond the initial opt-in.
The early response had been positive, people were interested. Artists were raising their hands. But there was no system to convert that interest into revenue. Every interested person was essentially slipping through a door that led nowhere.
That's when she hired us to build the whole thing.
No Sales Infrastructure
There was no checkout, no offer page, no pricing presentation, just a lead capture with nowhere to go after opt-in.
No Conversion Sequence
Collected leads had no follow-up path, no nurture emails, no automated pitch, no segmentation based on intent.
No Upsell Architecture
The offer had multiple tiers of value, but no system to present them. Revenue per buyer was left entirely on the table.
No Community Entry Point
The community, one of the offer's strongest assets, had no onboarding flow. Buyers had no guided entry into the experience.
Complete Funnel Architecture. 30 Days.
We didn't tweak what existed. There was nothing to tweak. We designed and built the entire funnel system from scratch, every page, every sequence, every upsell, every onboarding touchpoint and deployed it in 30 days.
The goal was simple: build a system that converted Viviana's warm audience and cold paid traffic into paying coaching clients, at a price point and pace that matched her offer's premium positioning.
Funnel Strategy & Offer Structuring
Before a single page was built, we mapped the complete buyer journey, from cold interest to committed coaching client. We structured the offer tiers, defined the value ladder, and designed the conversion logic that would guide each type of prospect to the right outcome.
Full Funnel Build - Page by Page
We built every asset in the sequence: the refined lead magnet opt-in, the VSL backed sales page, the checkout experience, the upsell offer, the downsell, the thank-you and onboarding pages, and the community entry flow. Each page was built with conversion psychology not just aesthetics.
Paid Ads + List Marketing Activation
Once deployed, we activated dual channel traffic - Facebook and Instagram paid ads running at $5K-$6K/month, layered with email marketing to Viviana's existing list. The two channels worked in tandem: ads brought in cold traffic; email converted the warm audience that had already shown interest.
8 Weeks After Deployment.
This is what a well-built funnel looks like when it's deployed into a market that's ready.
The Right Foundation. The Right Market. The Right Timing.
Viviana's situation was different from a broken funnel. This wasn't a fix, it was a build. And builds work when three things are true: the offer is real, the audience exists, and the funnel is designed to do the job correctly.
All three were true here.
A Credible Offer Backed by Real Authority
Viviana wasn't pitching theory. She was an established artist with a proven track record, coaching artists through challenges she had personally navigated. That credibility is impossible to manufacture, and it made every page in the funnel more believable. We built the funnel to amplify that authority, not substitute for it.
Warm Interest Already Existed — It Just Had Nowhere to Go
The early lead magnet page had already proven demand. Artists were opting in and staying engaged. By the time we deployed the full funnel, there was a primed audience ready to convert. We gave that interest a home, a complete, persuasive buyer journey from first touch to purchase.
Dual-Channel Traffic That Worked Together
Paid ads and email marketing aren't competing strategies, they're complementary. Cold traffic from FB and IG filled the top of the funnel. Warm leads from the existing list converted at higher rates. Both were running simultaneously into the same optimized system, maximising every dollar of ad spend.
A $399 Avg. Cart Value That Held Across 3,000+ Leads
Maintaining a consistent average cart value across thousands of leads and 46,555 funnel pageviews is the mark of a funnel built correctly at the offer level. The post-purchase upsell sequence extended revenue per buyer beyond the initial conversion, not as an afterthought, but as a designed layer engineered into the funnel from day one.
From Zero to Revenue. In 84 Days Total.
This is the full picture of how fast this moved from a bare-bone page with no infrastructure, to a fully operational revenue system generating over $54K.
Hired. Strategy Locked.
Viviana brought us in after early opt-in interest confirmed demand. Full funnel strategy, offer architecture, and value ladder defined.
Complete Funnel Built & Deployed.
Every page, every sequence, every integration built from scratch. VSL application page, sorting matrix, main offer, order form, upsell, downsell, onboarding, community entry. Deployed at Day 30.
Paid Ads + Email Marketing Activated.
FB & IG campaigns launched. Email list activated into the new funnel. Both channels driving traffic simultaneously from launch day.
$54,025 in Total Revenue.
8 weeks of live deployment. $51,910 in upfront sales. $2,115 in recurring. $48,025 in net profit after ad spend. 3,161 opt-ins. 46,555 pageviews. A 5.5x return on every ad dollar.
You Don't Need a Bigger Audience. You Need a System That Converts It.
Viviana had credibility, an audience, and a transformational offer. What she was missing was the architecture to turn interest into revenue. That's exactly what we build.
Whether you have a broken funnel or no funnel at all — the first step is a conversation.
Book Your Audit Call →Results shown are specific to Viviana Puello's business, offer, and market. Individual results will vary based on offer quality, audience, and execution.
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